Customer conversations, exchanged clearly

Every message.One clear place to act.

WhatsApp, Instagram, and support tickets in one fast shared inbox. Badala keeps your team aligned and gives AI the routine work, without giving up human judgment.

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Channels
WhatsApp · Instagram · Tickets
Queue
One shared source of truth
AI
Drafts, answers, then hands off
Connection
Direct to Meta Cloud API
How the day gets calmer

A clean rhythm for every conversation.

Less tab switching. Less guessing who replied. Less time spent finding the context that should already be there.

01

Everything arrives in one queue

Messages keep their channel identity, but your team works from one ordered, searchable inbox with ownership, labels, and full history.

02

The right context sits beside the reply

Contact details, tags, prior conversations, media, notes, and assignments stay attached to the customer instead of scattered across tools.

03

Routine work moves, judgment stays human

Badala AI drafts or answers from your knowledge. When confidence drops or a customer needs care, the conversation moves to a person.

AI with boundaries

Fast when it knows. Human when it matters.

Your knowledge guides every answer. Badala can draft, send, or escalate, and the team can always see what happened and why.

Draft a grounded answerReady
Pause and hand offHuman
Use the latest sourceCurrent
Built to connect

The inbox can be the hub, not another silo.

Use the API and signed webhooks to keep your CRM, ERP, or internal tools in step with the conversation.

Explore integrations
conversation.updatedDelivered
{
  "event": "conversation.updated",
  "channel": "whatsapp",
  "status": "open",
  "label": "warm-lead",
  "assigned_to": "team-sales"
}
Operational by default
  • Signed webhook payloads
  • Automatic retries
  • Full delivery log
  • REST API for your own workflows